Phoenix, Ariz. (PRWeb) September 10, 2007 - Today, Ayohwahr Interactive, an Arizona-based interactive marketing firm and thought leader in the online space, announced the release of the company's latest white paper entitled "Brand Command: Mastering Brand Marketing In The Search Engines & Brand Protection Online."
"There are so many exciting opportunities emerging in interactive, it is a remarkable time for companies as well as consumers to communicate in this new media revolution," said Tom Crandall, CEO of Ayohwahr Interactive. How should a frequently searched brand prioritize their interactive focus? Crandall's passion represents a 360ยบ approach to strategic brand management (http://www.ayohwahr.com/)--measurable, targeted marketing and advertising, in conjunction with stringent brand protection policies and procedures.
"Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners, investors, creditors, etc." To exemplify the need for Marketing and Legal heads to be "on the same page, Crandall recently published an article on iMedia Connection, "When SEO Gets Dangerous For Your Brand (http://www.imediaconnection.com/content/16278.asp)."
Brands of all shapes and sizes see the need to employ search engine optimization initiatives and paid search advertising. The new search marketing mix includes pull marketing assets and customer interaction to convert targeted traffic. This concept is evident in Google's new "Universal Search" algorithms.
"Search marketing and brand monitoring are the highest priorities, especially for the Marketing and Compliance departments of direct selling and network marketing companies," said Tina Rawlins, Crandall's colleague and the author of MLM Brands (http://www.mlmbrands.com/). Brand marketers who previously relied on traditional media to push a one-dimensional message to a massive, non-targeted audience, must feature web content that engages customers at the intersection of search and develops or maintains a brand relationship.
Today, brand real estate in search is susceptible to negative visibility--gripe sites, complaints, trademark infringement, trademark dilution, copyright violation, traffic diversion, competitive malice and deception, compliance, and many other hazards riddle branded search visibility. Instruction on initiatives to monitor and protect your brand is prepared by Crandall and Rawlins to help manage online brand real estate before a major issue arises. Their cohesive brand management philosophy on the web for brands of all industries is: Why wait until the damage is done?
To further showcase the methodology and demonstrate the areas of opportunity, Crandall has published a short Brand Command case study (http://www.semreportcard.com/brand-command-a-case-study-featuring-proactiv-solution/) utilizing the brand real estate of Proactiv Solution on Google. Crandall's blog, SEM Report Card, also features search engine marketing and online brand protection evaluations for frequently searched brands, starting with Jiffy Lube (http://www.semreportcard.com/jiffy-lube-international-inc-brand-protection-online-search-engine-marketing-evaluation/) and University of Phoenix (http://www.semreportcard.com/university-of-phoenix-online-brand-protection-search-engine-marketing-evaluation/). A complimentary copy of Ayohwahr's latest white paper is available online for a limited time. Download the Brand Command white paper now (http://www.ayohwahr.com/brand-command-white-paper.htm).
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