4 Petite Women

Dealing With Reporters in Your Small Business


It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first impression you don't want to mess up. Be sincere, polite and try not to use slang.

A good reporter uses perfect grammatically structured sentences and flawless spelling when writing articles. Usually these skills transfer to many other facets of their persona therefore you should not be intimidated by an articulate and well-spoken reporter. It makes sense that they of all people might possess a perfect command of the English language. It goes with the territory. They are used to the fact that most people cannot keep up with their vocabulary. So don't try to impress them with your speech. Any attempt to fake them out with words is sure to fail. Be yourself. It doesn't mean they are smarter than you. On the contrary, if they were smarter they would be a freelance writer instead of a periodic journalist or perhaps own their own business like you. It pays better and you don't have someone else editing your stories or asking you to rewrite something to change the slant or angle.

Most journalists are like artist. They are creative. Creative people don't like to be put into structures, systems and absolutes. But periodic newspaper writers are forced into this through deadlines and space requirements. Many reporters like the type of work they do, writing, but they absolutely hate the structure. It's stressful, hard work and not that much fun. A few reporters love the challenge of deadlines. These are the ones to watch out for. With these reporters, you should have your answers to questions pre-thought out. They will surely take most of what you say out of context. They are in a hurry. They are only concerned with finishing the story on time and then writing another. They will interview a few people instead of many to get to the bottom of the issue. They will use your name and insert a quote from you where it fits and when they need it. And then conveniently change, modify and delete parts of what you said or what they wanted to hear to fit nicely into a complete story. If, for some reason, they disagree with what you said or they just don't like you, it's all over. So this brings us back to our original thought. Be friendly to reporters. Be honest, truthful and sincere. Help them keep it short and sweet and help them save their valuable time.

When you see these reporters around town or at community events, be sure to acknowledge their presence. Even if you don't have time to talk, a simple nod or good evening 'Joe' and a firm handshake will do.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

Powered by WhyPark.com | Site Map | Home

This Site Is For Sale

Overcome Shyness in 5 Small Steps
Are you a shy person? You're not alone!

Teen Celebrities Present at iPOP! Acting And Modeling Competition In Las Vegas
Teen Stars from television's Nickelodeon and 'The Suite Life of Zack & Cody' appear at iPOP! Awards Gala to Honor Young Actors, Models, Singers and Dancers

Zafu.com Reveals Unique New View of American Women -- Launches New Service for Apparel Brands and Retailers
Zafu is launching a unique new research service for the apparel industry providing retailers and brands with clear information to improve the performance of existing products and identify new opportunities. The service covers women's jeans, pants and plus size jeans.

Software Company Releases Products For Small Industry to Manage Environmental Impacts
EDM, a company specializing in environmental management software, has released two products targeted at small and midsized industrial clients to help them manage their environmental impact.

South Carolina Entrepreneurs Open Franchise Providing Energy Efficient Window Coverings and Coordinating Accessories
With winter approaching the timing could not be better than now to install energy saving window coverings.

Soccer Shoes? (I Thought They Were Cleats!)
The name of the footwear used for playing soccer is commonly referred to as cleats, or in Europe, boots. However, if you are speaking of indoor soccer, it is quite proper to refer to your cleats as shoes, especially since they don't actually have the spikes usually associated with cleats.

Decorating with Italian Furniture & Accessories
Decorating with Italian furniture and accessories can cover a wide range of home owner tastes. Renaissance, Classic, Tuscan, and modern contemporary Italian furniture are the more popular styles. Furniture design in Italy is a skilled trade that has been passed down from one generation to another for hundreds of years. Although the styles have changed dramatically with time the workmanship has retained the high quality of earlier periods, creating not only unique elegant furniture, but actual works of art in many cases.

Skype Small Business Pack -- One Little Box That Goes a Long Way for Businesses
Skype make it even easier for businesses to get started on SkypeTM with its Small Business Pack.

The Industrial Microscope And Its Accessories
Any industry requires specialists in their department of research and development to carry out the work. A chemical industry needs its chemists to study about paints, dyes, and textiles. A computer industry needs its engineers to study constantly and make new changes in computer technology. A pharmaceutical industry requires its research department to find out new drugs and cures for many diseases. All major industries have been successful in their field with years of planning, research, and development. The researchers working in this field require a special type of microscope for their use. They need specific tools to carry out their conceptualization, building, development and testing. One such type is the industrial microscope.

The Best Pick of Designer Shoes
The Best Pick of Designer Shoes


Privacy Policy | Copyright/Trademark Notification