(PRWEB) December 4, 2007 -- For small business owners, marketing has never been so easy. Karen Saunders, herself an award-winning graphic designer and owner of MacGraphics Services, has a whole library of free design-it-yourself articles on her website. And she's just released the latest article, entitled 5 Quick Tips for Marketing Masterpieces.
Saunders cuts through all the designer-speak and gives real advice to make marketing pieces more appealing. It's like having a professional designer on your team, only it's free. The article can be seen at http://buyappealmarketing.blogspot.com.
Saunders describes how to find and use quality stock photos, how to add dramatic contrast, how to keep your ad visually consistent, how to use space wisely, and how and when to use serif or sans serif fonts.
"Most ads that aren't quite working could improve drastically with just a little tweaking," says Saunders. "Good ads don't have to be expensive. The 5 tips in this article are simple trade secrets that anyone can use and get great results."
All the techniques in this article can be applied to a variety of media, such as print ads, business cards, flyers, and postcards. Saunders' goal is to help small business owners create their own brand. Many of the articles on her web site are geared toward making and maintaining a constant and quality presence in the marketplace.
Upcoming articles will continue to take the mystery out of marketing. Readers will learn:
? Unique twists on the most popular marketing essentials.
? How to create visual branding that will turn potential customers into paying ones.
? Tips on creating the right advertising mood that will attract your perfect customers without saying a word
To view the complete series, go to http://buyappealmarketing.blogspot.com/
Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at http://www.macgraphics.net/
Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to http://www.macgraphics.net/FreeStuff.php
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