BASEL, Switzerland (Business Wire EON) April 17, 2008 -- Palladium stole the show amongst 2,000 world-class exhibitors at BaselWorld 2008, where the biggest names in jewelry, watches, rings and wedding rings gathered April 3-10 in Basel, Switzerland. Venerable brands such as Cartier, Ulysse Nardin, Chopard, Hublot and Parmigiani have already embraced the many uses for Palladium in exquisitely designed collections. Cartier sold every limited edition Pasha de Cartier timepiece, and its successor, the Santos, sold out before release at the Fair. Parmigiani reports they are now using Palladium in thirty-two percent of the brand.
Legendary designers called the metal's resurgence a historic moment for the industry - a wave to carry fine jewelry and watches into the 21st century. The reintroduction of a precious metal from the empirical chart is a profound opportunity. William Goldberg president Saul Goldberg, Vhernier vice president Emanuelle Aliotti Visdomini, and Ulysse Nardin president Rolf Schnyder are among those praising Palladium's precious and versatile qualities, and the possibilities it poses for fine jewelry.
About Palladium Alliance International
Palladium Alliance International (PAI) is the world's first organization dedicated to establishing Palladium as a luxurious, precious, and distinctive metal. PAI provides education, marketing and technical support and a vision for promoting Palladium fine jewelry. Formed in 2006 with offices in the UK, US and China, PAI's 2008-2009 campaign - designed and executed by DJS Marketing Group - will aggressively market Palladium to consumers and the trade. Together with PAI and DJS, a talented coalition of experts is working with retailers and manufacturers to stimulate global interest in Palladium jewelry, watches, rings and wedding rings.
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