Detroit, MI (PRWEB) April 25, 2008 -- Being late for a sales meeting can be costly for employees at Soave Enterprises (http://www.soave.com) affiliate, CITY Beverage-Markham - and not just missing out on a preferred seat or the fresh coffee. With the lighthearted "Cha-Ching for Charity" program instituted by Sales Manager Tom DeFacci, the Illinois beer distributor's sales staff was able to contribute much needed funds to the non-profit organization Together We Cope.
Throughout 2007, DeFacci brought a bucket decorated with his program's slogan to all sales meetings, charging team members for minor infractions, including parking in the wrong spot, tardiness and cell phone interruptions. Team members who were "cha-chinged" contributed at least one dollar to the bucket.
DeFacci himself was the biggest contributor to the bucket. Early in the year, he promised team members that he would donate to the bucket for every percentage point CITY Beverage-Markham's sales increased. With the monthly increases spiking as high as 6% for September, DeFacci found himself happily reaching into his own pocket for Cha-Ching donations.
The sales organization voted to designate Together We Cope as the recipient of their funds. The locally based non-profit will assist, advocate, empower and encourage those neighbors in need by providing help in the form of food and shelter, clothing and referral information in times of crisis. "Pocket change and a good-spirited program have come together to help those in need," explained DeFacci. "It was so well-received, we intend to continue the Cha-Ching for Charity campaign in 2008 and raise even more funds as it grows."
CITY Beverage-Markham is home to over 160 employees who currently serve over 2,400 accounts. Its service area covers over 500 square miles of territory including the Illinois counties of Southern Cook, Will, Kankakee, Northern Iroquois, Northern Ford, and Eastern Livingston.
Active in the community, CITY Beverage-Markham serves many venues and special events within its territory, including Joliet Jackhammers Baseball, Chicagoland Speedway, Balmoral Park Racetrack, among many others.
City Beverage-Markham is an affiliate of Soave Enterprises which was founded by Anthony Soave. In 2006, Soave Enterprises ranked as the twelfth largest beer wholesaler in the country, and the sixth largest wholesaler in the Anheuser-Busch family.
Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave (http://www.soave.com)Anthony L. Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. For more information on Anthony Soave and Soave Enterprises, please visit Soave Enterprises (http://www.soave.com).
CONTACT: Emile Mahanti, Sr. V.P., Marx Layne and Company, 31420 Northwestern Hwy., Suite 100, Farmington Hills, MI 48334, (248) 855-6777
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