Livermore, CA (PRWEB) May 28, 2008 -- In a move consistent with the consumer's desire for both value and environmentally-friendly packaging, the historic Almaden and Inglenook brands will no longer be packaged in large, carbon-inefficient 3L and 4L glass jugs and will immediately move to Bag-in-Box (BIB) packaging. BIB packages weigh significantly less than glass and require far less carbon-based energy to transport.
The announcement was made today by The Wine Group, Inc. Both wine brands, purchased in February 2008 from Constellation Wines U.S., are moving to BIB packaging which will save 11 million pounds in packaging waste and reduce the brands' carbon footprint by 60%.
"Consumers and the industry should applaud this move," said Jon Fredrikson, wine industry analyst and industry consultant. "Almaden and Inglenook are two classic brands that were part of many people's first wine experience. Recent research has shown that consumers have great interest in environmentally friendly packaging. They now actively seek ways to cut their carbon footprint in the products they purchase. The fact that these two popular American brands are now taking this step is significant because of the volume they represent."
"The positive impact to the environment from making the shift to BIB packages will be huge, simply because the volume of these two brands combined account for ten million cases of production," notes David Kent, CEO of The Wine Group. "We believe that making this change with two such venerable brands is an important step forward for the environment and for consumers who appreciate quality, value and the lessened impact on the environment."
Both Almaden and Inglenook have histories that reach back to the earliest years of California's wine industry. Almaden was founded in 1852 when Frenchman Etienne Theé planted grapes near Los Gatos, while Inglenook quickly gained popularity after fur-trading sea captain Gustave Niebaum purchased the Inglenook vineyard in Napa Valley in 1879.
For more information, go to www.betterwinesbetterworld.com. To speak with a representative of The Wine Group, please contact Patricia Schneider (415) 717-7595 or patricia9 @ comcast.net
The Wine Group, LLC is a San Francisco based privately-held company that produces such well-known brands as Franzia, Concannon, Big House, Glen Ellen, Corbett Canyon, Foxhorn, Fish Eye and Mogen David. Founded in 1981, by a management buy-out of the wine assets of The Coca Cola Bottling Company of New York, The Wine Group is now California's second largest wine producer by volume and the world's most cost and carbon efficient vintner.
www.betterwinesbetterworld.com.
Almaden-Inglenook 3L Cask Image (http://www.patriciaschneiderassociates.com/wine/twg.jpg)
###
Belly Dance Maternity Clothes Boutique to Offer Brand Exclusives
Belly Dance Maternity clothing will be expanding its designer boutique collection to include maternity designers such as Olian, Maternal America, Japanese Weekend and ChiaraKruza.
Fashionable Designer Lingerie and Branded Lingerie
Beauty of a woman is a matchless attribute; with nothing to surpass it. So long a time there have been the existence of women in this world, there have been lingerie's as well. This fashion serving luxury undergarment expresses her beauty loving feminine personality, apart from the basic need of supporting her physique. Though the word 'lingerie' normally describes both male and female undergarments, the term is commonly used to refer woman's intimate wear. Lingerie is a broad term and includes garments like bras, panties, stockings, thongs, garters, peignoirs, sheer night gowns, and exotic night wears
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.
Places to Unearth Comfy Maternity Jeans For Tall Women
Finding tall maternity jeans can be difficult at best Already the clothing choices are limited to maternity wear, but when you're dealing with a 34-inch inseam, it can be that much harder
Jeans That Heal: Custom Jeans Company Makes Ayurvedic Organic Clothing That Possess Medicinal Benefits
Makeyourownjeans.com have recently created a new fashion product using techniques that go back over 5,000 years, can heal the body and help loose weight too. They call it "Ayurvedic Organic Jeans", they give an overall sense of well being.
Plus Size Lingerie: Stylish & Sexy Lingerie
Back in the day, plus-size women had little hopes in terms of finding sexy plus-size lingerie. Most of the material was uncomfortable and the varieties available were less than perfect. Finding seductive lingerie for a plus-size woman became an unfeasible undertaking.
Plus Size Maternity Clothing: Better Selection On Internet
Pregnant women range in size from petite to extra large. A lot of women require plus size clothes as well as plus size maternity clothes. These can be difficult to find compared to maternity clothing for normal size women. Also, these special size clothes can be expensive. However, it is possible to purchase maternity clothes that are reasonably priced.
Your Plus Size Lingerie Clothing Sytle
You are feeling full of anticipation and naughty. You are waiting for your husband to come home. You dab on the most provocative perfume you own, which is your husbands favorite. You are wearing a teddy with a leopard print. While checking yourself in the mirror you look at your choice of your accessories and smile to yourself. You feel so vamped up.
Brand New Leather & Plus Size Lingerie & Kama Sutra Products
Any Size Lingerie has just added over 400 new leather & Plus Size lingerie products including men's under garments and briefs that are in leather and fishnet combinations. Any Size Lingerie also added over 200 women's leather lingerie outfits that are available to view online and most come in a variety of options in sizes and some in color including red leather and black leather choices.
Munro's Safety Clothing Adds Two New Wrangler® Jeans To Their Line of Fire Resistant Clothing
Munro's Safety Apparel, one of the nation's leading providers of safety clothing for the workplace, is very excited to announce the addition of two new products to their line of clothing. Munro's has added Wrangler® FR Cowboy Cut® Original Fit Jeans and Wrangler® FR Cowboy Cut® Relaxed Fit Jeans so that people on the job who prefer the fit and comfort of Wrangler® jeans can enjoy the exact same Wrangler® fit and style that they prefer with the added safety and benefit of flame resistance.