New York (PRWEB) June 14, 2008 -- Shmack Clothing, the break-through street/skate inspired brand for the next generation of fashion forward consumers, launched their newly re-designed website which includes increased audio, video and advanced purchasing capabilities. In addition, Shmack Clothing's new website has also expanded their new "Skate" section to provide visitors with photos and a detailed fact sheet on the Shmack Clothing "skate team." Behind the scenes footage, skate team interviews and the latest seasonal garment releases; give consumers the ultimate Shmack experience!
Staying true to the "street/skate" origin, the newly revamped "Skate" feature will allow visitors access to backgrounders and photos on the like of Jay Bertsch, Jaimel Bryant, Trevor Colden, Chris Corso and Julian Etheridge; to name a few. Founded in 2002, Shmack Clothing has grown from a boutique "upstart" specializing in T-shirts to an internationally recognized clothing brand. Todd Askins, Founder and Owner of Shmack Clothing explains "Our mission is providing quality garments that cross a wide verity of genres and cultures. The new site allows customers more access to products and exclusive Shmack announcements and news with greater ease.
In 2007, Shmack made $8 million in revenue from its widely successful garment line. Companies such as Complex Magazine, The Malbon Brothers, Zune and New Era have increased their brand collaboration with Shmack Clothing for effective positioning because of its proven appeal. Artists ranging from Bun B and Lil' Wayne to the cast of the hit show Miami Ink and the winners of MTV's America's Next Dance Crew, the Jabawokees have all worn Shmack. To add to their growth, Shmack Clothing has recently announced the launch of their new accessories line and limited edition capsule, Splinter launching Fall '08.
About Shmack Clothing
Inspired by skate, luxury fashion and street culture -- Shmack is designed to speak to the melting pot we know as pop culture. Its diverse style, bring together various lifestyles, creating a collection of garments that span across many lifestyles and genres. Shmack appeals to the next generation of fashion forward consumers that are blurring the distinctions of stereotypical style. Shmack is accepted in a widening market that includes, but is not exclusive to, board sports, urban warriors, artists, militants, head-bangers, rockers and the common hustler.
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