Don't put the cart before the horse.
You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings fill their needs.
Affordable Small Business SEO
Affordable small business SEO not only uses the same old business and marketing basics, but also leverages the depth of accessible metrics for creating increased online traffic and better web site ROI.
When small business people ask me how their web site could be improved by SEO, I give them some version of the following list of questions. When you know the answers to these questions, you're much less likely to waste money on SEO efforts, and more likely to succeed online. You might even pull off some of this stuff yourself- and that'll save you big in consultant fees!
To find the right keywords to target with SEO and/or PPC, consider the following...
Goals: How much monthly traffic and sales do you get now? Where would you like these numbers to be? What are your most wanted responses- what do you want your ideal prospects to do on your site? (e.g. buy something, sign up for your ezine, etc.)
Market Segmentation: Who's your ideal customer or target market? If there is more than one group, characterize each.
Keywords that work: How do people find your site? What search phrases show up in your web logs?
PPC Metrics: Do you already use pay per click (PPC) advertising? What are your conversion rates? Are your bids profiting, or at least breaking even?
Getting more traffic is pointless if your site isn't an efficient sales machine.
Profit Margin: What is your online profit margin for each offering?
Conversion Rate: What percentage of your offline prospects make the purchase? (to gauge expected conversion rate for your services and find disparity in online results)
Customer Loyalty: How many people are on your ezine list? How often do you email them? What do you send them?
5 Common Critical Website Errors and How to Fix Them
About 75% of the web sites I've seen make all of these mistakes. As a result, their rankings and traffic suffer, and they lose potential sales revenues.
No Sitemap. No matter how well your pages are designed and no matter how nice the graphics are, every site need a good 'sitemap' page for search engines to index it more easily. This is a simple page of links- no frills except perhaps a bulleted outline structure. Even better, you can use the new Google sitemap xml template, and upload it to Google to increase the chances they'll index your whole site.
Insufficient Search Engine and Directory Submission. In the ideal cyberworld, you wouldn't have to submit your site anywhere- it would just get indexed and put where your prospects could find you. The reality is we still have to meet these services halfway. There are only a half dozen super-big sources of traffic (e.g. Google, Yahoo, MSN, etc.), but you have a better chance of showing up in them if you've submitted your site to the 100-200 minor directories and search engines. Also, there are niche directories that will help you rank on your best keywords and attract more prospects directly. Submit your site to these places with a free tool like WebCEO.
Mysterious Website Owners. Your visitors want to know, "who are the people behind this website? Can I trust them?" Unless you have a particularly snobby target market, put your picture and brief bio on the very first page of your site (if not every page). Let them know who you are. This might be taboo in offline marketing (not really- look at Ben & Jerry, Steve Jobs, Donald Trump, etc.), but online, genuine personality is a competitive advantage. It fosters trust, creates credibility and emotional bonds, and bridges the cold gap of cyberspace. You can do it appropriately for most target markets. The real question is: are you ready for the prime time?
Confusing Site Structure. Does your site confuse people? Do you know where they want to go, what they're really looking for? Where do you want them to go? Good site structure both guides your various prospect types to the places you want them to go and satisfies their needs. Get some of your target market to sit in front of you and use your website- watch what they do- it'll surprise you. And put a search engine on your website that gives you reports on what people search for- you'll get clues about what else to put online.
Ezine Neglect. The ezine signup form isn't prominent on some sites – make it obvious and 'sell' your visitors on signing up. Tantalize them into ezine subscription with a free bonus. Why? Not everyone will become your customer the first time they reach your site. They may like your offerings but not trust you enough yet or be ready to buy. They may have questions. Once you have them on your list, you can sell them on you and your stuff (by helping them with tips) every week or two until they buy.
Not only do they need a free bonus to stimulate them to sign up, they also need to know what kind of thing you'll be sending them, that you'll keep their email address private, and that they can unsubscribe anytime. And I'd suggest using double opt-in to avoid spam- that means they sign up (you don't add them), and they confirm via email before they ever get an email from you.
Since 1999, San Diego SEO Consultant Brian B. Carter, MS, has reached more than 2 million readers online. His most popular site ranks in the top 1% of all major websites. Brian's second book, "$1000 Keywords: How I Made as Much as $1,200.64 a Day Online With My Secret Keyword Analysis Techniques" will be available in July, 2005.
Jeans That Heal: Custom Jeans Company Makes Ayurvedic Organic Clothing That Possess Medicinal Benefits
Makeyourownjeans.com have recently created a new fashion product using techniques that go back over 5,000 years, can heal the body and help loose weight too. They call it "Ayurvedic Organic Jeans", they give an overall sense of well being.
Fashionable Designer Lingerie and Branded Lingerie
Beauty of a woman is a matchless attribute; with nothing to surpass it. So long a time there have been the existence of women in this world, there have been lingerie's as well. This fashion serving luxury undergarment expresses her beauty loving feminine personality, apart from the basic need of supporting her physique. Though the word 'lingerie' normally describes both male and female undergarments, the term is commonly used to refer woman's intimate wear. Lingerie is a broad term and includes garments like bras, panties, stockings, thongs, garters, peignoirs, sheer night gowns, and exotic night wears
Brand New Leather & Plus Size Lingerie & Kama Sutra Products
Any Size Lingerie has just added over 400 new leather & Plus Size lingerie products including men's under garments and briefs that are in leather and fishnet combinations. Any Size Lingerie also added over 200 women's leather lingerie outfits that are available to view online and most come in a variety of options in sizes and some in color including red leather and black leather choices.
Maternity Clothing - What Every Woman Needs To Know About Maternity Clothes
Let's face it: maternity clothing is ugly and expensive. Since most women don't need to wear maternity clothes until the second trimester, at most you'll only be getting six months of use out of those ugly $200 overalls to cover your ever expanding stomach. I couldn't bring myself to spend thousands of dollars on a new wardrobe when I already felt so ugly, so I resorted to making my own for as long as possible. For example, I really didn't want to buy old lady underwear that would cover me from my belly button to the tops of my thighs. They were hot and uncomfortable anyway, but there aren't many sexy maternity panties around.
Beautiful Plus Size Clothing is Available for the Sexy Full Size Women
America is known for its population of larger people. Men and women alike have a hard time finding plus size clothing that is in style. Though the population of the country is larger, the fashion industry is more revolved around those who are teeny tiny. This may affect both men and women but none worse than the beautiful plus sized women.
Maternity Clothes For The Plus Size Woman
Being pregnant is one of the most joyous and happy times in a woman's life, although having to buy plus size maternity clothes is certainly something no woman really looks forward to. Having to buy plus sized clothes is bad enough, but plus sized clothes with room for a huge belly? Forget about it, right? Luckily, there are some fabulous plus size maternity clothes out there that are fashionable and can make you look great, no matter how plus sized or pregnant you may happen to be. Who said big girls can't look great in their clothes? Plus sized maternity fashions just got that much cooler!
Your Plus Size Lingerie Clothing Sytle
You are feeling full of anticipation and naughty. You are waiting for your husband to come home. You dab on the most provocative perfume you own, which is your husbands favorite. You are wearing a teddy with a leopard print. While checking yourself in the mirror you look at your choice of your accessories and smile to yourself. You feel so vamped up.
Munro's Safety Clothing Adds Two New Wrangler® Jeans To Their Line of Fire Resistant Clothing
Munro's Safety Apparel, one of the nation's leading providers of safety clothing for the workplace, is very excited to announce the addition of two new products to their line of clothing. Munro's has added Wrangler® FR Cowboy Cut® Original Fit Jeans and Wrangler® FR Cowboy Cut® Relaxed Fit Jeans so that people on the job who prefer the fit and comfort of Wrangler® jeans can enjoy the exact same Wrangler® fit and style that they prefer with the added safety and benefit of flame resistance.
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.
Plus Size Maternity Clothing: Better Selection On Internet
Pregnant women range in size from petite to extra large. A lot of women require plus size clothes as well as plus size maternity clothes. These can be difficult to find compared to maternity clothing for normal size women. Also, these special size clothes can be expensive. However, it is possible to purchase maternity clothes that are reasonably priced.