Most doctors never distinguish the difference between customers and patients. That's why they have waiting rooms instead of reception areas.
Walk into most any doctor's office and you'll see numerous chairs -- typically full of people waiting to see the doctor -- and signs that tell you what you can't do or must do (e.g., you must wait 3 days for a referral, you must present co-pay before seeing the doctor).
On top of that, doctors have the best gatekeeper's in the world -- not to keep salespeople away, but to keep the patients (customers) at bay.
What other business could not only survive but thrive by conducting themselves the way many doctor's offices do? Not many if any at all. You certainly couldn't keep my clients waiting outside your business for an hour when they have an appointment -- you'd be out of business!
So what can your small business learn from this?
- If you have a reception area, make sure your clients or customers are made to feel like they are important to your business. This area should match the look and feel of what your company values.
- It's a good thing to have policies and procedures, but don't post it on signs all around your office for the world to see.
- Make sure the first person your customers find when they visit your office is the "Creator of Great First Impressions," not the gatekeeper.
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
Are You Making These 5 Common Pay-per-click Mistakes In Your Small Business?
Because of the ability to specifically target your unique prospects based on interest as well as geography, the ability to tightly control your ad spend and to precisely measure results, Pay-Per-Click (PPC) is probably the greatest breakthrough to come along in advertising since the launch of television. And, because of those same benefits, it?s much more affordable for the small to mid-size business owner to leverage for their business (as compared with television and many other advertising alternatives).
Name Brand Coupons Specials - A Guide
GoGoShopper.com sends you right to select savings with our powerful state-of-art data base of super stores. Looking for some great gift ideas? Check today's coupon specials and Leap into saving with drugstore.com, when you select super saving coupons. Drug store.com has you covered with a select inventory meeting your needs for personal care items like prescriptions, skin care, beauty items and more.
Switching Deposit Accounts Could Earn UK Small Businesses £563 Million A Year
Press release from a leading UK bank detailing why businesses could benefit from better rates of interest on their corporate savings.
EcoStinger Sun Protection Clothing Sweepstakes - One Lucky Winner Every Two Weeks
EcoStinger sun protection clothing is giving existing and new members who subscribe to ecostinger.com newsletter a recurring fortnight chance to win great sun protection swimsuits prizes. No purchase is necessary.
Three Ways to Add Leverage to Your Small Business
Remember those drawings from science class of how a lever works?The lever was a long bar that rested atop a triangularly shaped fulcrum. One end of the lever was underneath the object to be raised.
Jeans Never Go Out Of Fashion
Take a peek at anybody?s closet be it a toddler?s, a teeny bopper?s, a working professional?s or even an oldie?s and you will find a good old pair of jeans. Jeans has been part of the fashion industry for quite sometime and it never seems to grow out of popularity and it never seems to go out of fashion. The different styles of how the jeans are designed changes through the fashion seasons but they always come back. You may find it hard to believe but when jeans were first introduced into the fashion scene they weren?t that popular at all. Now, millions everyday get into their jeans and wear them to school and for some even to work. I suppose the versatility of the jeans have made it a staple in every closet.
U.S. Olympic Hopefuls Make Time to be Green, Play Video Games, Design Clothing Lines and Volunteer as XXIX Beijing Olympic Games Approach
Taking a Closer Look at America's Best Athletes Off the Field
Us Size Teenage Fashion Clothing - An Overview
Coming from the opposite angle of plus size clothing, ie
Ormond Beach, FL: A Small Piece of Paradise
Within Volusia County, Florida, the small community of Ormond Beach claims the highest standard of living. Since its founding, the town has always been a Mecca for those who were looking for the good things in life.
The Advantages Of Starting A Small Business
Many people are now leaving their current jobs to start their own business as the Indian market floods with small business franchise opportunities In India each day the economy is expanding which is leading many people to the different areas where there are various amounts of small franchise opportunities