Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom provided that you have the following:
1. A decent logo
2. Creative concepts and graphics - Design Talent
3. A unique, blank apparel supplier
4. A decent screen printer
5. A Line Sheet to show potential buyers
6. Sales and promotional talent.
Which do you think is most important? Its obviously design talent you say? Are you Joking? You must be joking. Have you stepped out of the house recently? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes produce better designs. Furthermore, I imagine the monkeys are more sanitary, but I digress.
#6 is clearly the most important element. You can create an entire line of fashion forward, beautiful clothing but if you can't pitch it - no one will ever see it (excluding your mom of course). So, unless you want a closet full of your fantastic designs, ask yourself the following two questions:
Can I sell?
In other words......can I hit the pavement with my line sheet and walk into every boutique clothing store I can find? Then will I harass the hell out of retail clothing store buyers so that they'll try to squeeze 5 minutes of time in for me at Magic 06' (Clothing Convention) ?
Will I be able to make a professional presentation to a Nordstroms buyer?
Can I promote?
Do I have and creative viral or gureilla marketing ideas to get this label kickstarted?
If the answer to both of these questions is No - you better get some help. Namely, find someone passionate for fashion who also happens to be ridiculously outgoing, great on the phone and aggressive as hell. Lastly, (and superficially) it would help if your sales rep is hot.
I know, how horrible.....so sorry, buy I didn't say anything about this being an equal opportunity blog :)
That being said, let me welcome you the shallow end of the pool..... i.e. the fashion world.
Good luck with your label!
Bradley J
Fashionable Wholesale Clothing
Teak Accessories ? The Perfect Way To Finish Off The Look Of Your Backyard
What is the point of having beautiful teak feature without all the extras to go with it? You have the table, the chairs, maybe even a bench for a place to relax during lawn games, and even a couch for napping during those lazy summer afternoons. However, you are finding out now that you really do not have all the little extras that really would finish off the look in your backyard, and nothing is worse than doing something short of perfect. So, it is time for you to bring it all together and the best way to do that is with fabulous teak accessories.
Small Business Grants - Tips from the Pros
Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance.
It's a Small World: Multi-Cultural Weddings
Marriage is the union of two people, their families, and their cultures Paying tribute to your cultural heritage is a way to make your wedding feel more meaningful
Rembrandt's New PR Blog at Nielsen Business Media's Small Business Resource Center Helps Startups Increase Sales and Awareness
Get tips, insights and resources at "Rembrandt's PR and Writing Blog for Startup Success" by Melanie Rembrandt of Rembrandt Communications, www.shopfloor.com
Small Stuff And The Power Of A Penny
This is the second time this has happened. Once with a neighbor and again this past week at our rental property. A penny, a simple little penny disrupted a household by lodging itself between the wall and the spinning plate inside a garbage disposal. When it happens, this little penny can stop the workings of a kitchen in an instant.
The Favorite Small Boutique Hotels in Playa del Carmen, Mexico
Which Small Boutique Hotel is your favorite in Playa del Carmen, Mexico?
Introducing Lingerie to Your Lover
Most people are aware of lingerie and what it is intended for, but not everyone is comfortable with it. You and your partner may still be getting comfortable with each other, or maybe you are still trying to get comfortable with yourself.
Tax Smart America® and LetsGoExpo Sign National Agreement with NSBA and CompuPay to Provide Small Business Support
Tax Smart America® announced today that it has been selected to provide premium business services along with CompuPay to members of the National Small Business Alliance (NSBA).
Small business website design booming in India
Website design and development is an important tool which helps you build your brand, penetrate the market and to stay ahead of the competition. An Internet marketing plan needs to be developed before you start website design. There are many factors to consider when looking to design or redesign your Internet incidence, we can walk you through the complete process from web development and website design to search engine optimization and submission to directories and search engines. We are specialists in developing your complete internet image from websites, logos, banners, and promotion services. Whatever your need may be Advantage Web Development has a solution.
Bring in the Heat with MakeMeChic.com's New Summer Styles of Women's Shoes
It takes a woman to completely understand the bond between women and shoes. Online retailer of women's shoes MakeMeChic.com (http://www.makemechic.com/?utm_source=PRW&utm_medium=Press+Release&utm_campaign=New+Women+Shoes) is giving women more and more reasons to be the next Imelda Marcos. The heat is on as the company has just unveiled its newest selection of women's that are oh-so-perfect for the hot summertime!