Ridgewood, NJ (PRWEB) November 12, 2006 -- In an effort to keep New Jersey's children warm this winter, clothing retailer Rugged Bear has partnered with the YMCA to host a coat drive at its Ridgewood, New Jersey, location. For two days, shoppers will receive a 40 percent discount on coats and a 20 percent discount on clothing items purchased for donation.
"Many people don't realize just how many kids will go without coats and adequate warm clothing this winter," says Alan McDonough, CEO of Rugged Bear. "Though the price of a winter coat is within the budget of most families, a winter coat is simply unaffordable for many for low-income families."
Though Rugged Bear operates in seven eastern US states, it has chosen its New Jersey location to host the 2006 coat drive. A 2005 US Government census report isolated New Jersey's own city of Camden as having one of the highest percentage of families living in poverty in the entire United States.
Children of families that must make choices between buying a coat and paying essential bills often go without adequate protection during New Jersey's cold winter months.
"We believe that businesses have a social responsibility to empower the communities they operate within," Diane Goldsholl says. Our goal is to collect enough coats and warm clothing to keep 1,000 of New Jersey kids warm this winter.
The event will be held on Tuesday November 14th and Wednesday November 15th between 9:30 a.m. and 6:00 p.m. at the Ridgewood, NJ, Rugged Bear store, located at 257 East Ridgewood Avenue. Warm coffee and fresh donuts will be served and shoppers can participate in a raffle and have a chance to win prizes that include gift certificates and toys.
About Rugged Bear: Rugged Bear is retailer of high-quality children's clothing, coats and accessories. Since its inception in 1980, the Rugged Bear has grown to include 26 retail locations in seven states. Favored for its colorful line of durable children's clothing, Rugged Bear now serves customers throughout the US and world through its full-service e-commerce store at http://www.ruggedbear-online.com.
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