(PRWEB) November 1, 2006 -- Technical Gear Sports Sunglasses (www.technical-gear.com) is launching a full-scale campaign to become the world's leader in customer assistance in the competitive sun eyewear industry. They plan to do this by assisting customers in the often confusing selection process, which heretofore had been mainly a fashion issue.
Name brands, such as Oakley sunglasses, come in a number of models, all of which have a specific benefit to a particular user. Technical Gear Sports Sunglasses hopes to educate consumers so they can intelligently choose the right sun wear for the particular situation they will be used in.
According to Debbie Elliott, Vice President, "Manufacturers spend a lot of time and money telling us why their product is technically superior to their competition and even offer some general guidelines. What they don't do well is match a specific product to a specific real world need."
The company plans to change this by offering easy to understand information on all of its products, including the Oakley sunglasses line. According to their philosophy, it is fine to be fashion-conscious, but the consumer should also be educated in the benefits of choosing the right lenses and frames for the use intended.
Just because a celebrity is wearing a certain type of eyewear does not mean that same eyewear is the correct choice for someone else. This issue becomes increasingly important as the number of hours in the sunlight increases with each consumer.
Consumers who are in the sun for hours at a time need more protection from UV rays than those who are not. Likewise, certain occupations require much stronger lenses than other occupations. For these consumers, knowledge of the ANSI standards and what they mean is very important. And then there are the specialty groups, such as police, military, and aviators who must also fit their specific needs into a reliable product. This does not even consider the sports enthusiasts who will be taking to the slopes this winter.
The data sheets Technical Gear Sports Sunglasses are providing to the public on their website can go a long way in preventing eye damage, both internal damage and external damage, by educating the buyer before the wrong type of eyewear is used.
About Technical Gear Sports Sunglasses:
Comprised of a staff of outdoorsmen and sportsmen, Technical Gear Sports Sunglasses was founded in 2000 in Florida, where they remain today. Their diverse backgrounds compliment their dedication to quality and functionality in all of their services and products. We invite you to visit www.technical-gear.com today.
(press release provided by: www.iprwire.com)
Contact Info:
Name: Debbie Elliott
Company: Technical Gear Sports Sunglasses
Address: 15630 McGregor Blvd, Ste #105
City: Ft. Myers
State: FL
Zip: 33908
Web Address: www.technical-gear.com
Business Blog: http://iblogit.com/technical-gear
Phone: 866-730-6101
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