Remember those drawings from science class of how a lever works?
The lever was a long bar that rested atop a triangularly shaped fulcrum. One end of the lever was underneath the object to be raised. The other end of the lever was where downward force was applied to raise the object at the other end. The keys to whether or not the lever could raise the object were: 1) the distance of the fulcrum from the object to be raised, 2) the length of the lever, and 3) the force applied to the fulcrum.
In short, the longer the lever and the more force applied, the easier and faster you can move the object.
When mapping this diagram to the business of an independent professional, we find:
Here are 3 of the many ways in which you can employ leverage in your business:
Can you see that without much additional effort you can take one resource and multiply it into 5 or 6 additional resources for your business?
For example, I could take this article and post it on several web sites that provided content for others to put in their ezines or on their web sites. I could also directly contact the webmasters at several of the bigger web sites that service my same target market of independent professionals and offer them the use of the article on their web site. Bingo! One article, multiple places of exposure.
For example, if you want to short-circuit the learning process on a particular business subject, you can hire a mentor or coach, attend a workshop or seminar, or buy a book or tape training series. In this way you are using the power of other people's knowledge and experience to speed your learning. And speed of learning is just another type of leverage.
The ultimate purpose of applying leverage in your business is to achieve your desired objectives with more speed and less effort. Where are you missing opportunities to apply the power of leverage in your business?
Copyright 2004, Rose Hill, Inc
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Rose Hill, Founder and Owner,of Biz Whiz Expert (http://www.SoloBizVille.com) and Team Member of Solo-E.Com (http://www.Solo-E.Com) has been self-employed since 1990. Knowing how to run corporate departments and how to market corporate entities, products, and services did nothing to prepare her for successfully running and marketing a one-person business. That is why Rose created the SoloBizVille and SoloBizU community — to specifically to help solo entrepreneurs jumpstart their business success without all the trial-and-error learning.
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*********** Find more articles like this at http://www.Solo-E.com – Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. *****
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